Happy Friday! I'm particularly thrilled to see the weekend because next week means THE BEACH! I cannot believe tomorrow is August 1 and I have yet to put on a swimsuit this summer (other than trying on my new ones in our living room). I actually went through one summer without putting on a bathing suit AT ALL once. (I was living in NYC, as that would NEVER happen in Florida.) That was a crappy summer.

Anyway! Here are a few of my favorites from the week...

Equinox is known for their out-of-the-box marketing campaigns, and I'm somewhat enamored of their latest: the EQX GOLDRUSH. Equinox dropped gold membership cards in five super-hard-to-reach spots in the NYC area. The whole idea is that the gold card - which includes a yearlong Equinox membership, 24 personal training sessions, a 50-minute massage each month, the list goes on - cannot be bought; it must be earned. Participants race against time - and one another - in hopes of winning the sought-after prize. I think it's such a brilliant idea and I've loved keeping up with it from the sidelines.

Top Five Fruits For Weight Loss. Side note: bananas get a bad rap because of their higher calorie count (around 105) but I love bananas and could never imagine giving them up. If you're watching your weight but love them too, try enjoying just half. I ditch the peel at home and put one half into the freezer (to be used in a smoothie for another time) and I'll either eat the other half right then, or I'll put it into a baggie to throw in my tote for later.

6 Things You'll Have to Give Up if You Want To Lose Weight FOR GOOD. (Great read - it's not what you think!)

The Magic of a Blue Moon. Be sure to look up at the sky tonight - this only happens about once every 3 years! (Oh, and now I have the song from Grease stuck in my head.)

Kendra Scott's new collection, Mystic Bazaar. I love pretty much everything she does and I'm excited that her brand is becoming more and more prevalent. I have my eye on the Kiri pendant...

Bloomingdales is having a KILLER sale! I stopped in yesterday - mostly to escape the rain - and discovered that they're offering an extra 50% off a ton of sale items right now. I've included some of my favorites below, all under $100. (I also scored a Cosabella Never Say Never bra and matching panty set... and Jane & Bleecker jammies. Love that brand.)

And one more thing: today is the LAST day to enter my Super Saturday VIP Gift Bag Giveaway!

I'm linking up with Heather for Friday Favorites. Happy 100, HH!

Have a great weekend, everyone!

images: 1. Elephant Journal | 2. well + GOOD