Happy October! As many of you know, it's National Breast Cancer Awareness Month and this year, I've teamed up with The Breast Treatment Task Force to bring some awareness and support to the cause. BTTF facilitates free breast screening, diagnostics, and treatment for uninsured patients in NYC. As some of you know I have volunteered with various organizations over the years. (I worked closely with BCRF for quite some time, and I also served on the board at The Pink Agenda.) When BTTF reached out to me recently, I wanted to help spread the word any way I could. I love how they're passionate about educating people in a real, relatable way... hence this adorable graphic below (that could actually save your life).

Want to get involved? Here's how you can help:

Get your hair done. Yes, for real! NYC ladies, make an appointment for a service at Butterfly Salon on Sunday, October 23: 100% of the proceeds that day will be donated to BTTF.

Drink to your health. Altamarea Group has crafted two pink cocktails in support of BTTF. Order the Royal Blush at Ristorante Morini on the Upper East Side or Ai Fiori in Midtown, or the Lady Brett Ashley at Vaucluse on the Upper East Side, and a portion of the proceeds will go towards BTTF programs.

Sweat for the cause. Swerve Fitness will donate the proceeds from their 6:30pm classes on Fridays. Pick up a Pink Skinny Smoothie afterward, as those proceeds will also go to BTTF!

Treat Yourself. The Spa at Mandarin Oriental will be donating 10% of the proceeds from all Inner Strength treatments. Be sure to visit their complimentary yoga classes on October 15th and 29th at 10AM and make a donation to BTTF. (I'll be there October 15th!)

Make a donation. Click here to make a donation of any denomination. Donors receive 4:1, 5:1, and 20:1 returns on investment for BTTF screening, diagnostic and treatment programs, respectively. Any amount truly helps!

Wishing a wonderful Wednesday to you all, and a SWEET New Year to all those celebrating!